West Meade Wine & Liquor Mart, based in Nashville, Tennessee, is a local favorite known for its extensive collection of wines, spirits, and specialty liquors. With a reputation for excellent customer service and a convenient online ordering option through various platforms, West Meade makes it easy for customers to find and enjoy premium beverages.
116%
Reach
292%
Content Interaction
106%
Profile Visits
262%
Followers
The Challenges
Despite its strong local presence, West Meade Wine & Liquor Mart needed to increase its social media visibility and engage more effectively with customers.
They aimed to promote their unique product offerings, emphasize the ease of online ordering, and drive more in-store and online sales.
Without a cohesive content strategy, their social media engagement and customer reach were limited.
The Solutions
We developed an organic social media strategy tailored to West Meade Wine & Liquor Mart’s strengths and customer base, balancing informative and engagement-focused content.
For informative posts, we showcased West Meade’s extensive product range, including rare wines and specialty liquors. Weekly “Product Spotlights” and seasonal recommendations helped highlight unique offerings, while posts about online ordering options reinforced the convenience of shopping with West Meade.
Customer testimonials added social proof, building credibility and trust with potential new customers.
For engagement-focused posts, we created content to spark interaction and connection. This included fun facts about liquor, easy-to-make cocktail recipes, and tips on proper wine and liquor storage. Quotes about wine and spirits, paired with visually appealing graphics, provided added inspiration, encouraging likes, comments, and shares.
What We Did
Graphic Designing
Crafted visually appealing and on-brand graphics to showcase diverse product range and seasonal offerings, ensuring each post captured attention.
Content Creation
Developed engaging, informative content that highlighted unique products, customer testimonials, and easy online ordering options, aligning with customer interests.
Social Media Planning
Strategically scheduled posts to maintain a consistent online presence, increase reach, and maximize engagement, focusing on both informative and interactive content.