Economy Liquor

Economy Liquor, located in Shelbyville, Tennessee, is a trusted local shop that offers a wide range of spirits, wines, and craft beers at competitive prices.

Known for its friendly service and well-curated selection, Economy Liquor serves everyone from casual buyers to seasoned enthusiasts.

16%

Reach

100%

Content Interaction

300%

Content Interaction

The Challenges

Economy Liquor faced challenges with maintaining an engaging and consistent social media presence, which impacted their ability to attract new customers and retain regulars.

They needed a targeted strategy to reach their local audience, enhance brand awareness, and drive more traffic to their store.

The Solutions

We designed a tailored organic social media strategy that highlighted Economy Liquor’s product variety while encouraging customer interaction through engaging and informative content.
For informative posts, we highlighted their diverse range of spirits and wines, promoted special tasting events, introduced a “Spotlight of the Week” for unique products, and created seasonal posts around trending flavors and popular holidays.
Customer testimonials were shared to enhance trust and showcase the store’s focus on quality and service.
For engagement-focused posts, we crafted fun, interactive content, including interesting facts about different liquors, seasonal cocktail recipes, and cocktail-related quotes to inspire and entertain.
We also provided practical storage tips for various spirits, inviting customers to connect with the brand and learn something valuable in the process.

What We Did

Custom Graphics

Created tailored graphics to reflect Economy Liquor’s brand, drawing attention to premium products, seasonal offerings, and in-store events.

Relevant Content

Curated content that resonated with the audience, from fun cocktail recipes to useful tips on storing spirits, aimed at engaging and informing followers.

Planned Social Strategy

Crafted a balanced posting plan that mixed informative and engaging content, driving consistent engagement and building a loyal following.