About us

Liquor Planet

Liquor Planet is Murfreesboro, Tennessee’s trusted local liquor and libation superstore, known for its extensive selection of bourbons, scotches, wines, and more. Prioritizing customer convenience, they also offer online ordering, curbside pickup, and timely delivery services, allowing customers to easily access their preferred beverages from the comfort of their homes.

418%

Reach

100%

Content Interaction

510%

Followers

The Challenges

Liquor Planet aimed to expand its reach and engagement on social media to attract new customers and retain regulars.

Despite their broad selection and excellent customer service, the store’s social media presence wasn’t effectively showcasing its offerings, resulting in missed opportunities to connect with customers, particularly around seasonal trends and popular events.

Liquor Planet sought to engage with local consumers and boost online ordering through a more strategic social media approach.

The Solutions

We crafted a targeted social media strategy to enhance Liquor Planet’s online visibility and engagement, focusing on content that resonated with their audience's preferences for both special events and daily needs.
For posts, we highlighted Liquor Planet’s product variety by featuring popular spirits, wines, and unique selections.
Weekly content, like “Pick of the Week,” tasting events, and seasonal highlights, kept customers excited about new arrivals and special options.
Customer testimonials were incorporated to build trust and demonstrate Liquor Planet’s commitment to quality and service.
For engagement content, we included fun facts about different spirits, cocktail recipes tailored to seasons or events, and interactive posts like “Choose Your Drink for Game Day.”
Inspirational quotes about enjoying a good drink and tips on wine and spirit storage kept followers engaged while building their brand personality as approachable and knowledgeable.